If you are advertising your business, making announcements for an upcoming event, or keeping in touch, you can use postcards. They are a great solution for your communication needs. They can be printed at a lower cost than brochures and flyers and mailing them costs less too! If you are looking for a new means of communication, here are some reasons to look at postcard printing.
Before beginning, you need to make two major decisions. You need to decide the size you want your postcards to be and if you will send them by mail. One these decisions have been made, it is time to start creating the postcards.
There are specific measurements for postcards. The United States Postal Service defines a postcard as an item with the following dimensions: a minimum height of 3-1/2 inches and a maximum of 4-1/4 inches, a minimum length of 5 inches and a maximum of 6 inches. If your item does not meet the minimum measurements, it cannot be sent through the mail. If it exceeds these measurements, it may be subject to using at least first class postage.
If you are planning to mail your cards, remember to leave a space of the stamp and the address. This space must be on the right half of the postcard. The space in the upper right corner must be clear for a stamp and sufficient space must be included for the address.
If you decide to use the whole space of the card, you could send it in an envelope. Before you make the decision, make sure an envelope is available for the postcard size you have chosen. You do not want to come to the unfortunate realization that your postcards cannot be sent to their recipients.
Once you have made the decisions about mailing the cards and their size, this is when the design process can begin. It does not matter if you are using presentation folder printing to advertise a business or for a personal matter, always remember to keep it simple. You have lots of options when designing a postcard. You could use full color, or all the colors you want on both sides, or just a few simple colors, or black and white only. There is also the choice of paper. You could choose to use a plain paper or one that is glossy. Be sure to select a paper choice that is heavy weight, like that of card stock. These special options will affect the price. Using full color for both sides and using a specialty paper will increase the costs.
Do not forget the basics. Make sure the people who receive the postcard have all the information they need. If you use them to advertise a business, make sure to describe what you do. Think about giving away an item if someone brings the postcard to your business, or offer a discount for first time visitors. These are principles you can apply for your events too. Do not forget to give the time, date, and location.
You may be able to do your postcard printing at home using templates from your word processing program and specialty paper. Otherwise, contact a local printer to help you with door hangers.